Bradley Insights

News, advice and thought leadership from our experts.

Can Transportation Benefits Improve Your Hiring?

As an employer, searching for ways to improve your hiring process and the quality of candidates you receive is crucial. You have to look at the salary you are offering, the benefits you provide, and other employee perks that may incentivize people to come and work for you. Can transportation benefits improve your hiring? Here are some things to consider.

Attract and Retain Talent

Transportation benefits are just another added perk for incoming talent. When it is implemented correctly, it can also be a helpful way to retain your employees. Adding transportation benefits to your package will make the perks you offer more comprehensive. It also helps you promote your company as an innovative and proactive place to work. Beyond that, it also demonstrates that you support work-life balance for your employees and it creates a positive work environment for your team.

Addresses a Need For Your Staff

With the rising cost of transportation, adding these benefits to your workplace can also help address specific needs for your staff. Over the past year, many workers have given up their cars and taken to public transit to get where they need to go. Having support from their employer in doing this can help tremendously.

Decrease Payroll Taxes

Adding transportation benefits can also help decrease payroll taxes. Using the commuter tax benefit program will help your employees see a net pay increase, giving them more cash flow to adjust to transportation needs.

Promote a Productive Work Environment

When you provide support for getting your employees to-and-from the workplace it helps you promote a more productive work environment. It takes the stress out of getting to work and getting home. They know that you are supporting their needs in that area, making it easier to focus on the work that needs to be done.

Demonstrate a Commitment to the Environment

For some employees, it is important to work for a company that demonstrated a commitment to the environment. Having transportation benefits will help you promote yourself as an employer who cares about the company’s environmental impact. Encouraging your employees to carpool, ride-share, use public transit, bike, or walk to work will help decrease traffic jams and vehicle emissions.

Support Local Transportation Development

Another great thing about offering transportation benefits to your employees is it gives you the opportunity to support local transit development. It also gives your staff disposable income to use for transportation, which goes back into the community at large. You can market yourself as an employer who is helping with the development of the community.

How to Implement Transportation Benefits

With the advantage of the transportation benefits above in mind, you may be wondering how to start offering these benefits to your staff. Here are a few ways to get started.

  • Lessen the economic impact of transportation on your employees by encouraging ridesharing and carpooling.
  • Put a staff member in charge of the programs that encourage ridesharing.
  • Find ways to subsidize your employees’ commutes by implementing the Qualified Transportation Fringe Benefit program. You may also consider giving out transportation vouchers and bus passes.
  • Consider partnering with other businesses in the immediate area to offer large-scale transportation solutions.
  • Look into how other businesses have offered transportation benefits and see what changes you can make.

Working with a staffing agency can help you identify what benefits are desirable in your industry. Contact The Bradley Group to see how our team of professionals can assist you in nailing down what perks will make you an attractive employer.

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