Where is the Best Place to Look for Passive Talent?
You want to have a well-rounded talent pool. Not everyone should be actively looking for work. Sometimes it is good to engage with passive talent in your industry as well. However, these candidates can be harder to locate. You may have to employ different methods than you are used to so you can find passive talent. Here are some of the best places to look.
Leverage Your Social Media Presence
Social media is a great resource for candidates, both passive and active job seekers. LinkedIn, Twitter, Facebook, and other social media platforms all have search functions. You can use them to help you discover passive talent. For example, on Twitter, you can search for hashtags related to your industry. This can help you find individuals who are active in the industry space online. If they are engaged in those topics on social media, they are more likely to be engaged on the job.
You can also leverage these websites and apps to help spread more information about your company. When a passive candidate comes across an ad or post about your organization they’ll gain more information. You may even spark their interest in your company.
Use Automation Tools Where You Can
Automation and artificial intelligence can make the talent search a lot easier. AI can take a large set of candidate data and identify which people would be the best fit for the job based on their resume, social media channels, and other pre-determined factors. Now, AI programs can even predict whether or not a passive candidate might consider switching jobs.
Consider an Employee Referral Program
Employee referral programs can help you locate new talent without much effort and little-to-no cost to the company. Every single person that works for your company has their own network of contacts. By extension, these contacts are now part of your own talent pool. They may know someone who might like to work there or someone who may be a good fit for an open position. Passive candidates will also be more likely to respond to an already-established contact than they are a recruiter.
Explore Job Boards
While job boards are a great way for active candidates to learn about openings, they can also serve as a way for you to discover passive talent. Oftentimes, candidates upload their resumes to these sites. You can search through the database, filtering by skills, experience, and other criteria.
Place Emphasis on Growth Potential
Passive candidates already have jobs. You have to sell them on the company culture and potential for growth. Make it clear to each candidate why working for you would lead to a rewarding career. Passive talent is more likely to switch jobs if they believe the job with your company will be more rewarding than their current position.
Connect With the Bradley Group
Another great way to engage with passive talent is by working with a staffing agency like the Bradley Group. Our team of recruiters has already established a wide talent pool that includes both passive and active candidates. If a passive candidate meets your organization’s needs, we can help you connect with them. Contact us to learn more about our recruiting services today.