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How to Better Use Keywords for Your Manufacturing Job Postings

When you’re creating manufacturing job postings, your keyword choice matters. Candidates typically use keywords when searching for opportunities. If the words and phrases in your job ad don’t align with what they’re using, you’ll struggle to connect with suitable applicants.

While some of the keywords you choose will relate to the nuances of the role, many manufacturing keywords are relatively universal.

If you want to use better keywords for your manufacturing job postings, here’s what you need to know.

Start with the Right Job Title

The job title you list when creating ads for vacant manufacturing positions matters for a few reasons. First, it’s often the clearest line when your job shows up in listings on job boards, career pages, or other platforms. Second, manufacturing candidates typically search specifically for job titles that align with the roles they’re after, making them functionally keywords.

When you choose the job title to display, forgo any creative choices that aren’t common across the manufacturing industry. Even if your workplace uses unconventional titles internally, make sure to either use the broader default or include both by listing your preferred title with the more traditional variant in parenthesis next to it. That ensures that your posting shows up in results if candidates are searching for that particular job title.

Add Job-Related Hard Skill Keywords

While some manufacturing candidates search for job titles, others use terms related to the hard skills they possess. For example, “forklift,” “equipment operation,” “assembly,” “order picking,” and similar phrases are commonly used when job seekers are after positions that allow them to leverage their experience or training in the industry.

You can also include relevant required certifications. With these, use both the full name and common acronym in the job descriptions, as those with the right credentials may use either during their search.

As with job titles, you want to focus on standard terminology. Avoid internal jargon, acronyms, or similar words or phrases that aren’t broadly understood. This is especially true for entry-level roles that require limited or no prior experience, as these job seekers likely aren’t familiar with terms that are purely used within the industry since they haven’t spent time in similar workplaces.

Include Company and Location-Specific Keywords

It’s also wise to include keywords that relate specifically to your company and the location of the job. For your business, include the full name and any widely used variants, such as acronyms commonly published in news pieces, social media posts, or similar content.

With the location, include the city and state at a minimum if the job is on-site. You can also drill down to the neighborhood if you’re in a larger city for specificity or even mention the broader metro area if you want to extend your reach.

In some cases, it’s wise to include details about public transit. You could discuss that there’s a nearby bus station (and its associated line) for candidates that use that form of transportation. For cities with subways, mention the closest stop and the distance to the workplace.

Looking for Qualified Manufacturing Candidates? The Bradley Group Can Help

If you’re looking for skilled manufacturing candidates for your open jobs, The Bradley Group can help. Our team maintains a meticulously developed talent pool brimming with manufacturing professionals with a wide range of skill sets, making it easier to connect with top talent quickly.

Regardless of the scope of your hiring needs, The Bradley Group can deliver top-tier results fast and affordably. Contact us to find out more about our services today.

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