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3 Ways to Make Yourself More Marketable During Your Job Search

Due to the pandemic, many people have found themselves out of work or working much less than they would normally. In the current job market, just about everyone is looking for ways to make themselves stand out among other candidates. It is unlikely you are the only one applying for the position, but there are a number of ways to make yourself more marketable. Here are a few tips.

Build a Strong Social Media Presence

As a potential candidate, you have to build your brand as much as the employer does. Social media is a huge part of that. Even though many people use it for personal activities, employers often look at social sites to determine if a candidate is a good fit or not.

Facebook, Twitter, and LinkedIn all give a glimpse into what your “brand” is, even if you don’t realize it. Be sure that your presence on social media is strong and it depicts an accurate photo of who you are. This will lead to a higher chance of you landing a position with a company whose culture fits you and needs your expertise. More importantly, it gives employers a way to “get to know you” before diving into the interview process.

Get Active in Professional Organizations

Finding a way to become active in professional organizations that are relevant within your industry is a great idea too. By being a member of an organization, you give yourself more credibility as an applicant. It also shows your potential employer that you are active within the industry as well as care about expanding and continuing your career. These are desirable traits in a new hire for many businesses.

Acquire New Skills

Now more than ever there are a plethora of affordable online classes. That makes it the perfect time to brush up on your skills or take new courses. New skills will always make you more marketable as a candidate for any job, especially if the industry is changing. For instance, if there is new computer software being used in the industry in which you work, make sure you are up-to-date on training and certifications. Doing so will make you stand out against other candidates.

You may also consider brushing up on commonly used skills in the industry. If there are certifications or courses that people commonly acquire in your field, be sure to have them. You should also look into what kind of skills you need to get where you want to go in your career. Continuing to grow in your skill set will only help further your progress.

Bonus: Have a Professional Review Your Resume

Another great way to make sure you are marketing your skills in the best way possible is to have a professional review your resume. You may consider reaching out to a staffing agency within your industry to see how your resume stacks up to other candidates. They will also be able to point you in the direction of companies that are hiring that you may be a good fit for.

The Bradley Group is such an agency that can take a look at your resume and pair you with businesses that are in need of your expertise. Contact us to see how we can aid you in your job search.

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